Currie Cup Case Study

The Big Idea

We brokered a deal between Currie Cup sponsors Nashua, Direct Axis and SA Rugby to create exciting Currie Cup rugby content that would actually appeal to fans and renew a lost interest in the competition. With access to Currie Cup players we developed a series of light and entertaining Currie Cup Clips ideally suited for social media. Fans were able to see some of their favourite players in a fun and playful way. A deliberate departure from the serious rugby tone fans had come to expect, while profiling the young and up and coming “guns” in SA Rugby.

 

Channels

  • Springboks FB & Twitter
  • Nashua FB & Twitter
  • Direct Axis FB & Twitter

 

Results

  • 35 Videos produced in 5 locations across SA (Lions, Bulls, WP, Pumas and Cheetahs)
  • Seamless delivery of content on deadline and on budget
  • Over 750 000 organic views across multiple digital platforms