Nashua Case Studies
The Solutions Lab
- Position Nashua as a thought leader in the B2B space
- Evolve their ‘Real People Real Solutions’ message
- Engage with the broader Nashua community in a relevant way
- Facilitate the lead generation process back into the Nashua business
The Big Idea
Strategically move Nashua into the content marketing space through the launch of The Solutions Lab – a digital hub where Nashua could present engaging content around the theme of solutions, success and efficiency relevant to a broad audience of business decision makers. This focus would be an extension of the Nashua brand positioning: Saving you time, saving you money, putting you first.
- Social Media
- ‘Face-To-Face with Success’ Radio podcast
- 80 million impressions across all media platforms in 13 weeks
- Over 10 000 new business leads generated
- New Generation Awards Online Strategy of the Year – The Solutions Lab for Nashua
- New Generation Overall Digital Brand of the Year – Nashua
- New Generation Gold Award for Blogging Excellence
Real People. Real Solutions
Our objectives were to reignite awareness of the Nashua brand, enhance customer retention and reinforce the connection between the business and its franchises. The key insight involved shifting the brand conversation from product to benefit and executionally making franchise customers the heroes of the campaign in their communities. This added an element of authenticity and accessibility to the marketing, all held together by the campaign line: Real People, Real Solutions.
- Best business performance results in 6 years
- Including the best sales month ever in Nashua history
- Year-on-year sales increased by 43%
- Market share increased from 13% to16%.