Brand inc Creative Group helped launch an exciting new sports property that is designed to reveal African talent to a global audience, called Africa Hoop Showcase. Basketball is growing rapidly as a sport in South Africa and this event highlights local and continental players while enhancing their skill sets.

The launch was held at the University of Johannesburg Soweto campus at the end of March, with the iconic Orlando Towers as the backdrop for this truly African event. Twenty-five of Africa’s top professional basketball players converged on the courts to be trained and mentored by world renowned NBA skills coach Micah Lancaster, while providing press with a viewing experience as the players went head to head in an exhibition match.

Commercialisation and sports marketing

“We are proud to have African Hoop Showcase as a client and be involved in an event which promotes the sport of basketball on our continent,” says Brand inc account director Ryan Gosling. “Our agency has been working on all aspects of the commercialisation and marketing around the property since its conception and it’s amazing to see our client’s vision brought to fruition.”

“The launch event was a success and the players benefitted immensely from the three days,” says Africa Hoop Showcase co-founder Quintin Denyssen. “We are happy with the outcome and it gives the public a clear indication of what the future holds.”

The main event is scheduled for November where 50 of the best pro basketball players in Africa showcase their skills in front of an audience of scouts and coaches from the top-tier professional leagues around the world. “We want to unearth the great talent we have on the African continent and change lives through successful scouting from our showcase to teams in the USA and Europe,” Denyssen adds.

What the future holds…

“The Africa Hoop Showcase is an immensely exciting property that we have had the privilege of working on from the beginning,” says Brand inc MD, Chris Heaton. “I truly believe that this event has the potential to become Africa’s unofficial “NBA Draft” to the world, by giving the continent the platform that it so desperately needs to expose some unbelievable athletes to the world of professional basketball.”